Hottest Ad Campaign Ever.

What follows is one of the sexiest commercials I have ever seen. May not be work-safe depending on where you work, but there’s no nudity.

There’s also another ad in this series, but the one above is the one that truly stands out. This ad caused a predictable amount of discomfort for the conservatives, but what’s more interesting is the debate it sparked amongst people interested in queer/gender theory. When the word “hir” gets used, you know it’s Serious Business! Love it.

15 Responses to “Hottest Ad Campaign Ever.”

  1. Zoetica Says:

    So hot, it burns. Rarr.

  2. Erin Says:

    Huzzah! I’m currently in school studying English with a minor in GLBT studies! So it’s always interesting to find more literature and topics regarding queering theory! Though I thought that the currently acceptable gender-neutral pronoun was “ze” ^_^

    Thanks for the find.

  3. fatalfury Says:

    gender neutrality is tricky business. i enjoy y’all and folks for groups, and using names in the singular.

  4. Damien Says:

    I’d seen this one, before, but it still stands out, clearly.

    I love it.

  5. Zoetica Says:

    I like “peeps”, personally. Or “citizens”.

  6. Mer Says:

    Qu’est-ce que c’est, stroke material?

  7. Jerem Morrow Says:

    Tasty hot, indeed.

  8. Ashbet Says:


    (And the breast-bound lovely reminds me a great deal of a friend of mine, who is also hot as blazes . . . yum!)

  9. el Says:

    i know i’ve heard that song before, in a movie i think (maybe eyes wide shut?). Can anyone place it?

  10. el Says:

    ah, after a phone call and some web sleuthing, it turns out the music is from eyes wide shut after all; it’s called Masked Ball by Jocelyn Pook. There is an extended version of the song on her album Flood, which i will now make mine.

  11. Simon Says:

    Whooa beautiful. The expression when she/he is turned backward and glances behind her… So hot.
    General lighting/ambiance and overall decoration is huge… Rich and stylish but sober ^^

  12. enchanted_black Says:

    God I love when people mess with gender roles. Definitely hot.

  13. D Says:

    Very steamy. Of course, it would be more fun if it’s actually two women (as I thought initially) or two men. As is, it’s just girl meets boy (admittedly, girl dressed somewhat male meets boy dressed somewhat femininely).

  14. Io Says:

    That is indeed very sexy, and thought provoking — at least for the people who are able to comprehend it without saying, “Ew, weird.”

    And that woman…oh my God, she’s fantastically hot.

  15. aramas Says:

    What is it about androgyny thats so sexy

    Many writers and groups have tried to introduce gender neutral phrases. Words to use rather than her or him or she etc. Damien Broderick suggested “sen”, “sem”, “se” and “ser” as titles rather that she he his etc.

    Apparently kids in the state have started using “yo” instead of gender titles, of their own accord as a slang.

    whatever. This ad for many reasons is scrumptious!