Comments on: Branding, From Your Mouth to God’s Ear

By: Rachel Rad

Rachel Rad — Wed, 21 May 2008 21:33:41 +0000

this site was actually really interesting because of the random surprise words that many people associated with certain brands.

i think the american idol & american apparal ones had me laughing the most…

By: Erin

Erin — Tue, 20 May 2008 09:21:18 +0000

This website confirms some things that I’ve already known: People hate everything…and they’re so predictable.

By: Violaine

Violaine — Tue, 20 May 2008 07:56:57 +0000

Cappy and Mono: You’re both right. In my opinion, the “bile spewing” does accurately represent the consumer psyche. But most times, advertisers know and don’t do much about it. Their service sucks, they know it sucks, but if the “food” tag us larger than the “crap” tag by a 35% margin, all is well. As many advertisers have learned from McDonald’s, a touchy PR counter-offensive has the potential to make a problem even worse.

q gauti: I KNOW! What’s most interesting is how much the brand encourages this. Try Googling “Axe” and “sexist.” You’ll learn some interesting things about their advertising campaigns!

By: cappy

cappy — Tue, 20 May 2008 01:06:46 +0000

@mono

As you’ll learn one day in the business world, those “bile spewers” are called customers. Yeah, they’re stupid, but you have to live with it AND cater to their every whim! This site is a treasure trove.

By: Mer

Mer — Tue, 20 May 2008 00:53:37 +0000

Hilarious!

I particularly love the various misspellings of “diarrhea” on Taco Bell’s tags.

By: q gauti

q gauti — Mon, 19 May 2008 11:35:04 +0000

the cloud for axe body spray contains a somewhat prominently-stated ‘douche’

By: thekamisama

thekamisama — Mon, 19 May 2008 03:15:11 +0000

I found that if I really played honest word association with the images, I was coming up with abstractions based on the image of the logo or brand instead of my feeling of the company or services. Then again, most of my replies were the smaller words on the lists. I guess I am not wired for branding as much as other folks are.

By: mono

mono — Mon, 19 May 2008 02:32:48 +0000

Hmmm… The tag clouds were pretty interesting at first but after only a few clicks, I’m mainly just seeing the delightful denizens of the internet spewing bile on anything they think they should.

If I was trying to raise the image of a brand I’d probably just ignore anything said on that site.

By: Damien

Damien — Mon, 19 May 2008 01:59:48 +0000

The potential for personal branding, for research and development of personality and identity, is amazing and scary.