As a bartender, I love something that gets back to basics, embracing the simple cocktail. Whether it’s Canadian Club or Crown Royal or a Campari or a Grand Marnier after dinner, I love it that liquor is finally liquor again. A cocktail should be enjoyed, not “bombed” or “tini.”

To those that take offense to the ads, I’m sorry my dad didn’t beat my mom or get divorced or lose his job. My dad enjoyed a cocktail the way it should be enjoyed as an adult: responsibly. You as a viewer should see the ad and not feel rage, but take it in the way it affects you. If you’re offended, talk to your mom or dad.

I think this ad has its tongue planted firmly in cheek. I can’t imagine anybody really taking it seriously, except maybe a small minority of the target demographic. Nothing to get pissy about. I do know that my dad never drank Canadian Club.

Whiskey cobblers are also a good, classic option, especially on a budget. It’s amazing how far a bottle of Jack and some fresh fruit will go on a hot summer’s day.