The separation between advertising & editorial was likened by Henry Luce to the division between church and state; a vital, necessary wall that keeps a magazine honest and pure. We’ve had to turn down several advertisers so far because they pressured us to blog or run print features about them as part of the deal, and will continue to do that as time goes by.
That said, I’d like to dedicate a special blog post (though none of them asked for it) to our four main Issue 01 sponsors: people who decided to place an ad in the first two issues of a magazine that wasn’t yet even published, with a relatively small print run and no proven track record of print success. For a business to give their ad dollars to a such a new publisher, especially in 2008’s economy, was asking a lot. But these guys took the leap, and it’s because of them – as well as all of you, who ordered Issue 01- that we’re able to make Issue 02.
Black Phoenix Alchemy Lab makes hand-blended potions, perfumes and esoteric brews with various gothic/Victorian/literature-inspired themes. The vegan-friendly company (“all perfumes are tested on Elizabeth”) is known for its commitment to charity and the arts; 100% of the proceeds from their Neil Gaiman-inspired perfume collection go to the Comic Book Legal Defense Fund. The gorgeous website, filled with stark Beardsley drawings and poetry, is not without a sense of humor. As one disclaimer points out, “terms used on this site such as ‘brimstone’, ‘saltpeter’, ‘opium’, and the like are intended as descriptive copy, and are not literal translations of the ingredients of our scents. Srsly.” Aww!
Lip Service began as a one-man shop out of LA in the ’80s and is today the 800-pound gorilla of mass-manufactured alternative fashion in the US. From its humble beginnings – founder Drew Bernstein used his mom’s Xerox machine to make skull graphics for screen-printed leggings – Lip Service has grown into a multi-employee business with many different ranges for both men and women. Our contact with Lip Service came through the fabulous Karen Shultz, the Lip Service designer (see her in action!) and avid Coilhouse reader who’s responsible for my favorite recent Lip Service line, Duchess de Sade.
Futuristic fashion label Plastik Wrap is the brainchild of Adriana Fulop and Ryan Webber in Toronto. Plastik Wrap’s highly-recognizable aesthetic of sharp angles, buckled straps and somber colors create the overall sense of “grown-up clubwear” – a take on the technological/cyber aesthetic that’s sleek, streamlined, understated and smart. Plastik Wrap constantly updates their site with new shoots, and has collaborated with Zoetica many times over the years. The two recently released a limited T-shirt range that may look familiar to Coilhouse readers. But Zo’s not the only staff member to model for Plastik Wrap! Issue 01 copy editor/writer IO also lent Plastik Wrap her looks for the Sci-Fi/Corporate Goth shoot, which can be seen on their site.
Angelspit is an industrial/electronic music duo from Sydney. The music is a blend of stompy modern EBM and with a bit of infectious riot grrrl flavor. Angelspit has toured the US, UK and Europe with acts including KMFDM, Front242 and Frontline Assembly. Recently, they released a new album titled Blood Death Ivory, which deals with themes such as women’s body issues, self-destructive consumerism and the underlying primitive nature of the modern world. Much credit for Angelspit’s aesthetic goes to frontwoman Amelia Arsenic, who designed many of the band’s most striking outfits as well as the eye-catching website and new album cover. Amelia’s other pursuits include drawing and designing circuit-printed hair falls under the name Hair Surgeon.
In conclusion, I can say with confidence that all of Issue 01 advertisers get it – they get what we do, and they went out on a limb to support it. So please, support them. They are all, each in their own way, totally deserving.
Coilhouse Issue 01 advertisers, we salute you!