Weekly Ad Uncoiling: Stayfree fax ad

And you thought those recruitment firm spam faxes were annoying. How’s this for some intrusive ambient advertising? Sancho BBDO in Bogotá, Colombia apparently compiled a large target list of non-menopausal business women, and faxed them this single sheet ad promoting Stayfree’s Ultra-Thin hygienic napkins. “Sally? You got a tampon fax. Where do you want it—your in-box (sorry)?”  Seriously what were these people thinking? Taking into account the maturity level of many “businessmen” I know, I see a lot childish red ink doodles and Dockers® with taped on protection and paper tampon blindfolds and…you get the idea. I guess this stunt does get across the selling point—thinness. But it does it at the risk of unprecedented office humiliation. (image via AdsOfTheWorld)

6 Responses to “Weekly Ad Uncoiling: Stayfree fax ad”

  1. Milja Says:

    I feel obliged to point out that tampons and sanitary towels are different things.

  2. Nadya Says:

    HAHAHA! Whoops. Fixed the title, thanks!

  3. copyranter Says:

    Yes whoops. The probable childish male responses still apply, though.

  4. cm Says:

    Yes, well, the tampon references in the body copy are wrong too. Come on copywriter blog boys.


  5. Tequila Says:

    So is this like a cut out you ladies can use or some sort of arts and crafts project? I’m confused.

    As far for immature male responses….WHAT is so immature about having a contest to see who can make this ad the most aerodynamic off the office roof? I mean cut it out….fold it just right…and you have hours of good clean alcohol and gambling fueled fun.

    Am I right or am I right fellow CH readers?

  6. scarlett Says:

    I work in advertising (copywriter) and that’s exactly the sort of ‘clever creative’ idea that you think is FANTASTIC…until the complaints come rolling in. Unfortunately, most creative departments don’t have a reality check. I’m frequently accused of being too serious by my workmates, but I absolutely agree that someone should have questioned this one!

    xxx scarlett