“Rad Anthem” by Rad Omen. Directed by Nicholaus Goossen.
Gack! What a disgustingly perfect, perfectly disgusting piece of work. Very “Dick in a (Happy Meal) Box”. One of those indelible wee slices of cultural tongue in stripper cheek that makes ya want to spit, laugh, cry, vomit, and masturbate all at the same time.
The four reigning icons of American fast food (Ronald, Jack, The Colonel and The King) get together for a boy’s night out and proceed to rampage up and down Sunset Strip like the douchiest of all popped collar, Entourage-aping broheims, gorging on drugs/booze/casual sex before retiring to Carney’s for late night refueling and condiment abuse. (The only thing missing is a cameo from the “yo quiero Taco Bell” chihuahua. Thankfully, comedian Nick Swardson‘s appearance as Wendy the stripper more than makes up for that omission.)
As Steven Gottlieb at Video Static puts it, “why wouldn’t fast food mascots live fast? After all, if they actually subsist on the shit they’re selling, it only stands to reason that they’d be just as tasteless with other aspects of their lives.” He goes on to state that the video “dry humps the line between parody and defamation” and I’d have to agree. It’s not as full-on chaotic neutral as “Smack My Bitch Up” or as viciously intelligent as “Windowlicker“. I’m giggling, but also left feeling the same vaguely irked “YOU’RE DOING IT WRONG” sentiment that I get watching a mindless sausage-baster like “Country Girl“. Displays of entitled douchebaggery + vapid disco shitbeats + the unbidden, deeply personal olfactory memory of being accosted with the stench of other people’s McDonald’s = INSTINCTIVE WRATH.
So. Is this conscious social commentary, or just another music video that –more cleverly than most– panders to the lowest common denominator? Either way, it got a strong response from me (I sure didn’t intend to ramble on this long about it)! Kudos. Now I’m off to alleviate this emotional hangover by fixing myself a huge, healthy salad.