I live in Winnipeg, about as far away from Hollywood as you can get, but the virus has made its way here in a very real way. You go to the wrong bar on the wrong night and it feels like a meeting of the winnipeg branch of the Jersey Shore reenacment society.

I am all in favour of people admitting that their work is at best a silly premise with little to no subtext and standing behind it. A little bit of effort to say something goes a long way, and while I would not compare this to Windowlicker or Smack My Bitch Up, it does draw comparisons to the ‘bikini girls with power tools’ Satisfaction video by Benni Benassi. For the ill-informed jiggle enthusiasts, see here – http://www.youtube.com/watch?v=9_iBfkBNLi8

Not everything needs to be an allegory of some sort, especially in the world of music videos, where the bar for cheese is so low, and the bar for poignancy is often super high. The whole “that’s kinda funny, fuck it, let’s do it” school of music video direction may have a dash of social conscience, but at their core they are still paced like action movies. Every few minutes, (in this case seconds), something crazy and/or sexy has to happen. A lot can be done with the medium, a little was done here, but that’s more than most.

As a side note, this video solidifies my stance that only fictional characters should be allowed to act like Entourage-esque douche bags in public. That’s why the guys in Entourage can do it, because they don’t exist. If you saw Mr. Clean at a club, wearing a giant Ed Hardy belt buckle getting bottle service, acting like he’s the man, you’d say “Yeah, he’s Mr. Clean, he IS the man”.