Via Mike Estee, who writes: “the overt culture co-opting is perhaps the most realistic aspect of this futuristic Burning Man ad.”

In this Absolut Vodka commercial, bougie leather-and-feathers trustafarians congregate for a day at the dog races in the desert. Except that the dogs are mechanical, controlled through a Tron-like interface in which three DJs play bad house music. Still, the fashion is breathtaking, the expensive props are beautifully-crafted, and the robotic greyhounds are strikingly feral and majestic. So mute the video, put on a song by Birdy Nam Nam, and enjoy.

Ultimately, the video’s douchy atmosphere (and weird racial shit?) ruins what could have been a timeless commercial on par with Campari’s artful, transgressive spot for Red Passion.

It’s interesting to compare this video to images that clearly served as reference. The the groundbreaking influence of Tiffa Novoa, which manifests itself in many of the opulent fashions featured on the Twisted Lamb blog, likely inspired the ad’s costume design. A recent video crafted by Sequoia Emmanuelle that features Auberon Shull dancing in the desert is on par, in terms of quality, with this expensive ad. Except that instead of selling a beverage, Emmanuelle’s video promotes a powerful performer, independent musicians and alt designers.

We’re getting so close to the point where we have the tools to outstrip the industries that co-opt us. For example, with the advent of the RED, the Mark II, and the upcoming Blackmagic Cinema Camera, producing high-quality film footage is becoming more and more affordable. Kickstarter is providing a way for people to fund independent productions on a larger scale than ever before. So even as this Absolut ad tries to be futuristic, in many ways, it’s racing towards becoming a relic of the past – a time in which production quality belonged squarely to large advertisers with vapid aims. The future can’t come fast enough.

Post tags: Advertising, Culture, Cyberpunk, Fashion, Future, Opinion, Robots

(via SigKate)

Can’t you folks create any campaigns that don’t hinge on some form of insipid, othering, sexist objectification? It shouldn’t be that difficult, considering your stated aims. Here’s an idea: rather than euthanizing a vast majority of your rescues, how about hiring ‘em to come up with some new marketing and promotional material for ya? Argh… I’m halfway serious. It’s entirely possible that a golden retriever could provide something more palatable than the dehumanizing dreck you keep churning out like, well, sausage.

Seattle Stranger commenter CrankyBacon puts it well: “This isn’t a sex-positive vs. prude situation. Women can be engaged in policy issues, make coherent arguments, be persuasive, protest, etc. They have more to offer than standing naked outside a butcher shop, or pretending to give a blow job to a cucumber and titty fuck a carrot.” Female activists have more to offer than going nude to titillate for the cause. Women can aid your agenda in ways that don’t require them to be depicted as battered, pantsless-in-public, grocery-buying/fanny-flaunting fuckholes for ubersexed males. (Sure, naked men sometimes feature in your campaigns, but not nearly as often, and never presented in a remotely similar context.)

“Chicks Agree”? No, actually. Not this ”chick”. Not with the persistent, lazy, women-as-meat misogyny, anyway. C’mon, PETA, don’t you owe it to human beings and animals alike to try to encourage more responsible and respectful discourse?

Post tags: Activism, Advertising, Flora & Fauna, Gender, Propaganda, Sexuality, Silly-looking types, Television, Testing your faith

VERY cool. Perhaps somewhat less cool: it’s apparently viral marketing for that movie Chronicle. “Look, up in the sky! It’s a bird, it’s a plane, it’s… product placement!” But still. Wow.

[Via Wayne Chambliss / Gizmodo]

Post tags: Advertising, Memes, Surreal, Technology, Testing your faith, Uncanny Valley

A quick Google search shows that this video is pretty much everywhere, but I just can’t resist putting it here. Following up their Star Wars themed Passat commercial for last year’s Super Bowl, Volkswagen returns this year, and once again puts “The Imperial March” to excellent use, in this case having it performed by twelve dogs, some in various forms of Star Wars costumery. It’s so very silly but I love it so very much; especially the grand entrance of the twelfth and final member of this canine chorus. So. Good.

Thanks to everyone who sent this in!

Post tags: Advertising, Art, Faboo, Geekdom, Sci-fi

Don’t get me wrong, dear readers, I love me some pizza, but that love has its limits. Take, for example, the boomerang shaped pizza featured in this “ad” by Sofa Experience Communications. Hurled down from the heavens by a Fabio-esque, greased up, and bespectacled man-god it seems delicious enough, but around the time it severs the genitals of a creepy gentleman exposing himself to a young lady in a park it loses some of its luster. In fact, it is exactly at that point that it loses all of its luster.

In all seriousness though, I have no idea what is supposed to be going on here. It’s like someone took a bunch of random ideas and a rubber dick, threw them in blender, and called it an advertisement. It’s the [adult swim]/Old Spice, Absurdist aesthetic taken to its logical conclusion, really. Where you would go from here, well, best not to imagine it.

Via Gothamist

Post tags: Advertising, Madness, Silly-looking types, Why

“You don’t have to rely on a healthy body image or self respect anymore. [...] There’s only one way to look like a REAL cover girl: Fotoshop by Adobé.” OH SNAP.

Rosten’s piss-take nails the spooky Stepfordian tone and presentation of the average beauty commercial. He’s so crafty, in fact, it takes a few seconds for the “I SEE WHAT YOU DID THERE” to kick in. Just in case anyone’s confused, a statement beneath the Vimeo embed reads: “This commercial isn’t real, neither are society’s standards of beauty.”

Invasive, absurd digital manipulation’s not going anywhere. Still, it’s nice to know we’re at the point of not just openly discussing its ubiquity, but mocking it mercilessly!

Previously on Coilhouse:

• In Defense of H&M’s Fembots

Post tags: Advertising, Fashion, Misinformation, Photography, Propaganda, Silly-looking types, Television, Testing your faith

Well played, Equinox. Manipulative as hell –as many have noted– but still. Well played, ye bastards.

(Not your scene? There’s always “Cat Helps With Yoga Routine“!)

Post tags: Advertising, Better than coffee, Cirque, Jocks, Testing your faith, Uber

EDIT (Mon, Dec 5th, 6:15 NZT): Hell Pizza Admits “Sense of Humour Failure“. 

Hell Pizza is an international food chain that started here in Wellington, New Zealand in 1996. They’ve since expanded within NZ and brought stores to the UK, Australia, Ireland, Canada and Korea. They’re no strangers to controversy. Entirely depending on your perspective, they’ve made some really shocking dick moves in the past, and pulled off some  darkly satisfying campaigns as well.

But the following “Misfortune Cookie” stunt seems especially mean-spirited, even for them:

Photo by Tamsyn Clemerson

Tamsyn Clemerson uploaded the above picture to Teh Book ov Face earlier this weekend. She has since confirmed to me in email, and to NZ NEWSWIRE, that this is a “Misfortune Cookie” she ordered from the Hell Pizza franchise:

I bought [it] on the 26th of November. I just got around to opening the last one last night, 2 December, and that was the “misfortune” that I received. I resized the photo to post it online, but aside from that have not manipulated it at all. I still have the original packaging and the misfortune, though not the cookie as I ate it because it was delicious. Please spread this as much as possible, Hell Pizza need to know that this sort of thing is not okay.

I’ve since made some calls to Hell Pizza. Two days ago, I spoke at length with a Strathmore shop manager, as well as their Wellington division marketing manager. Both employees denied knowing anything about that particular message. The latter, a very professional and lovely fellow named Jason, assured me he’d look into it, and we should keep in touch. Today, he was able to confirm that yes, this is a product Hell Pizza sells, which was signed off on by their marketing department. Apparently, they’re already getting a lot of complaints about it. And they should. Jason tells me Hell Pizza is working on an official press statement which should be out shortly. I’ll update here when it does.

I’m hardly a humorless hardnose. But for many reasons, the thoughtlessness of a product like this, especially placed in context, really fucks me off. So here’s my open letter to Hell Pizza. If, like me, you’re weary of seeing at-risk minorities be treated as the butts of hateful “jokes” (and then often further insulted by “it’s just meant to be funny; lighten up” backlash reactions) please feel free share this letter, and to join me in boycotting irresponsible franchises who stoop to this level of pandering cruelty.

Dear Hell Pizza (NZ),

If you check your Strathmore location’s online order logs, you’ll see that I’ve spent several hundred dollars on your food over the past couple of years. I love it. I love YOU!  I love how yummy your many dishes are. I love that you take chances. I love that you root for underdogs and outcasts. I love your creativity. I love that you hire inked up, pierced up people with funny-colored hair. I love that you’re so irreverent and cheeky, poking fun at overbearing religious traditions and obnoxious public figures. (Granted, those Hitler and “Brownies“ billboards were bullshit, but you took ‘em down after enough people said “oh HELLS no”, and all was forgiven.)

Which makes this letter a bummer to write: I can’t buy your food anymore.

Read the rest of Transphobia is Tasteless: An Open Letter to Hell Pizza

Post tags: Activism, Advertising, Antipodes, Food, Gender, Opinion, Queer, We disapprove