Oh buoy. Welcome back Web explorers to the Dr. Moreau School of Digital Art Direction. On the plate today: a tabby croissant. Because “you eat what you touch.” Lifebuoy is just the latest advertiser trying to capitalize on our post-modern germophobia, where washing your hands with simple soap IS NOT ENOUGH. Pet your cat, eat your cat. Take out your garbage, eat your garbage. Wipe your ass, eat your ass. Putting aside my utter distrust of this whole fucking product category, here’s my one sentence review of this campaign: maybe you ad creatives should’ve concentrated on visually dramatizing a believable reason to buy, as opposed to making me think about biology class, and dead cats, and whether or not I have any Pepcid in my Timbuk2 bag (I endorse both of those products). At least the cat-croissant isn’t crawling with worms. Click here for a closer look, and then jump for a second pet experiment featuring a dead hamster muffin.
[Weekly Ad Uncoiling is a guest column by CLIO, ANDY, Mobius, One Show and Bobcat pin (Cub Scouts) award-winning advertising creative director copyranter, who won those pointless awards years ago, and now seriously dislikes the “creative process” and Pinewood derby races.]