Weekly Ad Uncoiling: Stayfree fax ad

And you thought those recruitment firm spam faxes were annoying. How’s this for some intrusive ambient advertising? Sancho BBDO in Bogotá, Colombia apparently compiled a large target list of non-menopausal business women, and faxed them this single sheet ad promoting Stayfree’s Ultra-Thin hygienic napkins. “Sally? You got a tampon fax. Where do you want it—your in-box (sorry)?”  Seriously what were these people thinking? Taking into account the maturity level of many “businessmen” I know, I see a lot childish red ink doodles and Dockers® with taped on protection and paper tampon blindfolds and…you get the idea. I guess this stunt does get across the selling point—thinness. But it does it at the risk of unprecedented office humiliation. (image via AdsOfTheWorld)

Posted by copyranter on November 6th, 2008
Filed under Advertising, Serious Business, Technology, Why

6 Responses to “Weekly Ad Uncoiling: Stayfree fax ad”

  1. Milja Says:
    November 6th, 2008 at 2:29 pm

    I feel obliged to point out that tampons and sanitary towels are different things.

  2. Nadya Says:
    November 6th, 2008 at 2:31 pm

    HAHAHA! Whoops. Fixed the title, thanks!

  3. copyranter Says:
    November 6th, 2008 at 2:43 pm

    Yes whoops. The probable childish male responses still apply, though.

  4. cm Says:
    November 6th, 2008 at 6:55 pm

    Yes, well, the tampon references in the body copy are wrong too. Come on copywriter blog boys.

    Feh.

  5. Tequila Says:
    November 7th, 2008 at 1:03 am

    So is this like a cut out you ladies can use or some sort of arts and crafts project? I’m confused.

    As far for immature male responses….WHAT is so immature about having a contest to see who can make this ad the most aerodynamic off the office roof? I mean cut it out….fold it just right…and you have hours of good clean alcohol and gambling fueled fun.

    Am I right or am I right fellow CH readers?

  6. scarlett Says:
    November 10th, 2008 at 12:54 am

    I work in advertising (copywriter) and that’s exactly the sort of ‘clever creative’ idea that you think is FANTASTIC…until the complaints come rolling in. Unfortunately, most creative departments don’t have a reality check. I’m frequently accused of being too serious by my workmates, but I absolutely agree that someone should have questioned this one!

    xxx scarlett