WHAT?!? (Watch video.) Now, Skittles, through ad agency TBWA\Chiat\Day\NY, has done some truly bizarre candy advertising in the past couple of years. There was Long Beard, Piñata Man, Sour Milk, Sheep Boys, and, one of my all-time favorite commercials, the sadly hilarious Touch. But this spot is—as we say in the fake-wonderful land of ad creativity—trying waaay to hard. In case you missed it (I did), the Caucasian customer’s three reflections are an African-American, a Latino, and an Asian (Filipino, according to the YouTube description). And, the tailor is Thai. The Filipino reflection begins eating Skittles, prompting a complaint from white man, prompting a berating from the tailor, prompting the Filipino to complain “I’m hungry. I’m hungry, I haven’t eaten yet” (according to Adrants’s Angela Nativdad’s translation), prompting more berating, prompting the kicking of the mirror…tagline: “Reflect the rainbow. Taste the rainbow.” So, is this some sort of social advertising by M&M Mars? A rainbow coalition? Sorry, but a candy ad should just make me want to eat the candy, not contemplate hostilities between Southeast Asian countries.