So… any Mad Men fans in the ‘haus? No spoilers in the comments, please, because I’m not sure if Mer and Zo have had a chance to catch last Sunday’s Season 4 premiere. But without giving away any plot points, I just want to ask: what was up with Don Draper pulling a Dov Charney with his horrible Jantzen pitch? Our colleague Copyranter eats this kind of American Apparel shit for breakfast. The Portland-based swimwear company was portrayed as a stodgy, conservative business to whom Draper declares angrily, “you’re too scared of the skin your two-piece was designed to show off.” I guess he (and/or the show’s writers) never saw Jantzen’s Vargas-inspired campaign, which ran in LIFE in 1947 (below). Dear readers, I proudly tag this post “Stroke Material” and present you with my stash of vintage Jantzen advertisements from the 30s, 40s, 50s and 60s. Sun-kissed beauties with Bettie Page smiles and space-age swimsuits – as well as a few clever parodies – after the jump.
A mashup of two vintage Jantzen advertisements Bob Bobster
Parody by Stephanie D. Guessing that the original e read, “Lure him away from the pool.”