Surprisingly, They Kept the Brain
My parents tried so hard to protect me from the Internet. In my early years online, my dad installed CyberPatrol, a program that changed all my curse words to “****”. Fortunately, the program wasn’t too ASCII-savvy, and my exclamations of “shít!” and “fück!” echoed loud and clear across IRC. Then there was the time limit: after 2 hours online, a little dialog box would pop up and say to me, “Your Time is Up! Click OK to Sign Off” or something to that effect. Upon clicking OK, the net connection would shut down until the next day. But I found my way around that, too: I just never clicked OK, so the internet stayed on. And thank God, because otherwise I might’ve actually developed an interest in sunlight and fresh air in my teens. Fück that!
Sometime later, Bell picked up on the fears that compelled my dad to install that poorly-programmed piece of shít, and ran the ad above to promote its own version of a web-based parental control tool. You’ll note that the page that looks like the game board from Operation is actually an anatomical textbook, with the breasts, the ovaries, and – inexplicably – the stomach removed. What exactly is this ad saying – about women’s bodies, sex education, the intelligence of the parents they’re marketing to, and/or quality of the software?
Via the venerable SocImages, where commenter pcwhite notes: “I remember the controversy over this ad from several years ago. Bell trotted out the predictable non-apology stating that what they were really doing was *satirizing* the over-protective parents who would censor their kids’ anatomy illustrations. I think that’s a weasely batch of bullshit, but there you are. I also love how this ad is unintentionally truthful: filters routinely deny access to websites about sex education as well as porn.”