BTC: “Ritalin” by Dancing Pigeons
Corporate patronage does not equal crappy art, even if said art is associated with a stupid campaign. That statement may be literally true in the case of this short film commissioned by Diesel:U:Music:
(Via Siege.)
The concept for “Ritalin” (a Dancing Pigeons music video directed by Tomas Mankovsky) is based on Diesel’s theme for their spring jeans collection, Fire & Water. It’s easy to see how the gonzo style of the short dovetails nicely into Diesel’s recent, polarizing “Be Stupid” commercial campaign. Still, “Ritalin” stands on its own as a feisty, snarling gem of a short film.