Quickly Now: 100 Years Of East London Fashion

I almost loathe posting this video, purchase produced, sickness as it was, by a production company calling themselves The Viral Factory. It kind of makes me feel like a sap, duped into doing exactly what they wanted. Regardless of such inane, personal trepidation the video they produced for the soon-to-be open Westfield Stratford City is pretty impressive: A history of East London fashion over the last hundred years, set to music by Tristin Norwell. If it lacks anything it is, perhaps, some sort of indication of the decades as they rush by for the fashion ignorant, such as myself.

Via My Modern Met : The Daily What

Posted by Ross Rosenberg on September 1st, 2011
Filed under Advertising, Dance, Fashion

2 Responses to “Quickly Now: 100 Years Of East London Fashion”

  1. typhoid Says:
    September 1st, 2011 at 8:38 am

    This video is more representative of fashion in the UK over the past 100 years, rather than being restricted to East London (for as someone less-succinctly pointed out in the comments, if it were truly representative of East London’s current demographic, you’d see far less short skirt and a lot more hijab). I also find it fairly easy to recognise the decades represented, from the flapper girls of the Roaring 20s to the trousers of the post-war 1940s, but perhaps that’s because I’m British? I certainly laughed when I saw the 1990s ravers. Those hats. Oh boy. I also really like the fact that the video also demonstrates the evolution of dancing styles and music that typifies each period. All in all I think it’s an excellent video, you really shouldn’t be ashamed posting it when it’s been done so well.

  2. Pete Says:
    September 1st, 2011 at 3:14 pm

    … whereas I, on the other hand, really don’t like this video.

    Sorry all – and my apologies foremost to the people who made and commissioned the video – but this is made to advertise the ginormous mall that is going to suck up a huge part of retail in the area of London where the Olympics are being held. Also, it’s the mall that you will have to walk through to get to the Olympic stadium – it’s been designed that way for maximum spending.

    So it’s not so much the content of the video, but rather what it’s selling. Another enormous mall that you can’t walk to, doesn’t help encourage local businesses, and further blands out the high street? Eh, I just can’t get behind that at all. Excuse me if it makes me sound like a grumpyguts.