“Fotoshop” by “Adobé”
A deftly crafted satirical fauxmercial by Jesse Rosten sings the praises of an beauty industry secret known as “Fotoshop”:
“You don’t have to rely on a healthy body image or self respect anymore. […] There’s only one way to look like a REAL cover girl: Fotoshop by Adobé.” OH SNAP.
Rosten’s piss-take nails the spooky Stepfordian tone and presentation of the average beauty commercial. He’s so crafty, in fact, it takes a few seconds for the “I SEE WHAT YOU DID THERE” to kick in. Just in case anyone’s confused, a statement beneath the Vimeo embed reads: “This commercial isn’t real, neither are society’s standards of beauty.”
Invasive, absurd digital manipulation’s not going anywhere. Still, it’s nice to know we’re at the point of not just openly discussing its ubiquity, but mocking it mercilessly!
Previously on Coilhouse:
January 10th, 2012 at 6:43 pm
Its true … its true
January 10th, 2012 at 6:51 pm
ha! Brilliantly executed, and very sharp.
January 11th, 2012 at 4:57 am
i’m not sure if i agree with the statement many people make that beauty ads and the media “unfairly pressure women” by presenting unrealistic images. however, this video was awesomely made and hysterical. thank you for sharing it.