Weekly Ad Uncoiling: Pattex Glue
Congratulations, Pattex. You receive the first copyranter lifetime achievement award for the most glue ever in glue ads. Loads of sticky gooey pearly … they’re semen sculptures! From Madam Jizzsaud’s epoxy museum! Ejaculate Elvis! Marilyn … uh, nevermind. And hey, Muhammad Ali’s still alive! Disgusting jokes aside, this campaign is dripping with wrongness.
The hard-to-read headline on all three is “Everlasting.” That’s one very dubious celebrity endorsement scheme, Pattex. And the facial likenesses are macabrely way-off. Elvis looks like zombie John Fogerty. Monroe looks more like Manson … and we could do without the tacky glue nipples, DDB Düsseldorf (the responsible ad agency). What’s wrong with you Düsseldoofuses? Your buddies at DDB Berlin produced a much saner Pattex ad. Btw, the most effective glue ad in marketing history? Easy.
[via I Believe in Advertising]
January 22nd, 2009 at 4:10 pm
Actually, I think Elvis looks a little like a young Meatloaf, a la Eddie in Rocky Horror Picture Show.
January 22nd, 2009 at 5:56 pm
Someone call the sploogebusters.
January 22nd, 2009 at 7:50 pm
Ms. Monroe’s face looks more like Hugo Weaving in The Adventures of Priscilla, Queen of the Desert.
January 22nd, 2009 at 9:53 pm
I agree with Seamyst, I actually thought it was Meatloaf and got all excited.
January 23rd, 2009 at 7:32 am
Jello could repurpose these for their new Man Pudding line.
January 24th, 2009 at 11:40 am
Meatloaf won’t do that.