Weekly Ad Uncoiling: Pattex Glue

Congratulations, Pattex. You receive the first copyranter lifetime achievement award for the most glue ever in glue ads. Loads of sticky gooey pearly … they’re semen sculptures! From Madam Jizzsaud’s epoxy museum! Ejaculate Elvis! Marilyn … uh, nevermind. And hey, Muhammad Ali’s still alive! Disgusting jokes aside, this campaign is dripping with wrongness.

The hard-to-read headline on all three is “Everlasting.” That’s one very dubious celebrity endorsement scheme, Pattex. And the facial likenesses are macabrely way-off. Elvis looks like zombie John Fogerty. Monroe looks more like Manson … and we could do without the tacky glue nipples, DDB Düsseldorf (the responsible ad agency). What’s wrong with you Düsseldoofuses? Your buddies at DDB Berlin produced a much saner Pattex ad. Btw, the most effective glue ad in marketing history? Easy.

[via I Believe in Advertising]

6 Responses to “Weekly Ad Uncoiling: Pattex Glue”

  1. Seamyst Says:

    Actually, I think Elvis looks a little like a young Meatloaf, a la Eddie in Rocky Horror Picture Show.

  2. Jerem Morrow Says:

    Someone call the sploogebusters.

  3. Peter S. Says:

    Ms. Monroe’s face looks more like Hugo Weaving in The Adventures of Priscilla, Queen of the Desert.

  4. Alex Says:

    I agree with Seamyst, I actually thought it was Meatloaf and got all excited.

  5. Bob Says:

    Jello could repurpose these for their new Man Pudding line.

  6. bg Says:

    Meatloaf won’t do that.