Congratulations, Pattex. You receive the first copyranter lifetime achievement award for the most glue ever in glue ads. Loads of sticky gooey pearly … they’re semen sculptures! From Madam Jizzsaud’s epoxy museum! Ejaculate Elvis! Marilyn … uh, nevermind. And hey, Muhammad Ali’s still alive! Disgusting jokes aside, this campaign is dripping with wrongness.
The hard-to-read headline on all three is “Everlasting.” That’s one very dubious celebrity endorsement scheme, Pattex. And the facial likenesses are macabrely way-off. Elvis looks like zombie John Fogerty. Monroe looks more like Manson … and we could do without the tacky glue nipples, DDB Düsseldorf (the responsible ad agency). What’s wrong with you Düsseldoofuses? Your buddies at DDB Berlin produced a much saner Pattex ad. Btw, the most effective glue ad in marketing history? Easy.
[via I Believe in Advertising]