If hundreds of pages of Philip K. Dick have taught me anything it’s that in the inevitable overpopulated, smoggy, and rain soaked future advertising will be everywhere. Surrounded by it, we will be assaulted by high-tech neon shillery to the point of utter desensitization. Advertisers will have to think up increasingly invasive ways to grab the attention of eyeballs shielded by shiny, all-weather sunglasses and absurd personal computer visors. Short of implanting the desire for a particular product directly into our cerebellums with a biochemical cocktail delivered by evil looking needles, they will no doubt turn to something akin to what is on display here in this video by Scott Amron.
Bypassing the optic route all together, Amron advocates a more tactile approach; his beverage container swelling with protuberances in an allergic reaction to hot liquid, pushing their tumescent ridges into the palm of the purchaser’s hand, creasing it with ad-man braille. Coffee clenched in hand it is all you can do to keep from shrieking as it gropes you. Unable to tear you away from the horrid alien porn displayed on your visor screen while you wait for the bus the next step is no doubt to simply envelop your extremity and forcibly drag you away to some previously unknown destination to buy jeans.