Yes, these are actual ads for Black & Decker Lawnmowers out of Thailand by Ogilvy & Mather Bangkok. But they make much better posters for the Stephen King’s creepy short story Lawnmower Man, right? Anyway, nevermind. This is an ad uncoiling column (tell that to the bisected snake!). So. The product benefit here is: B&D lawnmowers cut like a motherfucker. And the main target audience is, apparently and very questionably, sadistic animal killers. Is it a cultural phenomenon that the Buddhist Thais like to take out hidden aggression by angrily mowing grass? Now these ads would be perfect for large swaths of America, where many people would kill for the perfect lawn. I will say one positive thing about this campaign: I love the art directon—wonderful respect for the white space, if not amphibians and reptiles. Jump (not you froggy!) for a third ad featuring a lizard that’s been reduced to a ‘zard. (images via: BestAdsOnTV)
This week, let’s take a look at a highly questionable bit of “ambient” advertising, as it’s been dubbed in my buzzword happy industry. La Hacienda, tagline “The Hottest Food In Town,” is a chain of 37 Mexican eateries dotting the heartland of America. They are known for the spiciest, south-of-the-border specialties. To totally ram that point home, they’ve apparently installed mini refrigerators filled with rolls of chilling toilet paper into their restroom stalls. Erm. I guess we could give them brownie points (sorry) for their brutal no-shit honesty? Maybe they should hire attendants to hand out mini-tubes of Preparation H cooling gel, too? What do you think of this south-of-the-waistline stunt? Me, I think it might have put me off of mole poblano sauce for life. (images via: scary ideas)
I apologize right here up front for this post, which will absolutely put this fucking song in your head for days. Here, as part of a new print campaign out of Belgium for Love brand condoms, the head (sorry) of Microsoft makes yet another embarrassing ad appearance, this time minus Jerry Seinfeld’s dickiness. I guess Love figures Bill won’t sue. And when you (or at least I) think about it, the scenario of someone seemingly as asexual and powerful as Bill Gates suing a condom company is pretty ridiculous. But not as ridiculous as this ad! Dressing up penises like beefy finger puppets? How 6th grade! Belgian ad agencies sure have some crazy-ass notions about what effective condom advertising looks like, yes? This disembodied dick-work was created by Brussels shop Troy — ha, they have a Trojan horse on their landing page. Jump for a second ad featuring a tattooed theoretical Arnold Schwarzenegger schwanz. You can view the rest of the campaign, including a super-tasteless John Lennon execution, here.
Come on and go surfin’ safari with Mandela… that’s so narb, dude! Print campaign (click here for enlarged ad) for Denmark’s largest newspaper, Jyllands-Posten— now internationally famous of course thanks to publishing a cartoon of the Prophet Muhammad with a bomb in his turban. Headline: “Life is easier, if you don’t speak up. Debate.” Ain’t that the truth. Nice baggies, brodad! Chillaxin’ Nelson would be the Kahuna of South Africa, and Naomi would soo totally be his Gidget. And fighting to achieve liquid solidarity would have been wicked more peaceful than fighting apartheid ever was; everyone’s equal in the eyes of Neptune, Nellie. But, uh, Uncle Grey (JP’s ad agency)? That retouching job is gnarmin. (Thanks to Riptionary™ for help with the surf lingo).
Here’s a second execution in this goofy-ass campaign featuring a drunken barbecue chef Gandhi (click here to enlarge). Hey Mahatma, put another piece of cow on the fire for me! Fucker is bogarting the India Pale Ale. With these two ads, the Danish paper has now pissed off a couple billion more people. Who’s left? Richard Gere! Here’s a downhilling Dalai Lama just for you. Like the ads? Hate the ads? Debate.
I love traveling. I hate ironing. Therefore, I do not, and never will, own a stupid travel iron. Yeah, why don’t I also pack a travel toilet brush and some Toilet Duck and clean my hotel room shitter while I’m on vacation? Irons are for sporadic home use only, and even then, with expletive-filled disdain.
However, these sci-fi movie poster ads for eta travel irons are ridiculously cool. I want to steal them for my own portfolio. I want to hang them in my bedroom. I want to see the movies! It’s Mega-eta vs. Mechagodzilla! Tokyo terrorized by clashing steel behemoths! Monstrous Mega-eta steams through the Japanese capital in search of its robot foe, flattening every Gap store (there are several!) along the way. Irony! The wonderful campaign was created by ad agency Kaspen in Prague (I hate you creative bastards). After the jump, view an updated War Of The Worlds, where an alien armada of irons lays waste to the City Of Light, including an inglorious toppling of the Eiffel Tower. (images via BestAdsOnTV. There’s also a Rome version.)
Oh buoy. Welcome back Web explorers to the Dr. Moreau School of Digital Art Direction. On the plate today: a tabby croissant. Because “you eat what you touch.” Lifebuoy is just the latest advertiser trying to capitalize on our post-modern germophobia, where washing your hands with simple soap IS NOT ENOUGH. Pet your cat, eat your cat. Take out your garbage, eat your garbage. Wipe your ass, eat your ass. Putting aside my utter distrust of this whole fucking product category, here’s my one sentence review of this campaign: maybe you ad creatives should’ve concentrated on visually dramatizing a believable reason to buy, as opposed to making me think about biology class, and dead cats, and whether or not I have any Pepcid in my Timbuk2 bag (I endorse both of those products). At least the cat-croissant isn’t crawling with worms. Click here for a closer look, and then jump for a second pet experiment featuring a dead hamster muffin.
[Weekly Ad Uncoiling is a guest column by CLIO, ANDY, Mobius, One Show and Bobcat pin (Cub Scouts) award-winning advertising creative director copyranter, who won those pointless awards years ago, and now seriously dislikes the “creative process” and Pinewood derby races.]