Weekly Ad Uncoiling: eta Travel Irons

I love traveling. I hate ironing. Therefore, I do not, and never will, own a stupid travel iron. Yeah, why don’t I also pack a travel toilet brush and some Toilet Duck and clean my hotel room shitter while I’m on vacation? Irons are for sporadic home use only, and even then, with expletive-filled disdain.

However, these sci-fi movie poster ads for eta travel irons are ridiculously cool. I want to steal them for my own portfolio. I want to hang them in my bedroom. I want to see the movies! It’s Mega-eta vs. Mechagodzilla! Tokyo terrorized by clashing steel behemoths! Monstrous Mega-eta steams through the Japanese capital in search of its robot foe, flattening every Gap store (there are several!) along the way. Irony! The wonderful campaign was created by ad agency Kaspen in Prague (I hate you creative bastards). After the jump, view an updated War Of The Worlds, where an alien armada of irons lays waste to the City Of Light, including an inglorious toppling of the Eiffel Tower. (images via BestAdsOnTV. There’s also a Rome version.)

9 Responses to “Weekly Ad Uncoiling: eta Travel Irons”

  1. Captain Nuclear Says:

    Our death will be brought on by a gentle mist, followed by the city being pressed like a professional-quality garment. Oh the humanity…

  2. Jani Says:

    This is so cool!
    But I have to agree that travel irons and most of inexpensive irons in general are bad stuff.
    I have started to think that I maybe have to get teflon coated pro-iron. You can iron even pvc with that…

  3. Charleson Mambo Says:

    Fooly Cooly?

  4. Warren Says:

    Charleson: FLCL was precisely what I was thinking too. Are we sure these aren’t a propaganda campaing mounted by Medical Meccanica?


  5. Emily Says:

    And Furi Kuri instantly comes to mind…

  6. Kathleen Says:

    The second one looks like a deleted scene from The Wall.

  7. Tanya Says:

    It’s somehow calming and reassuring to know that when faced with massive, apocalyptic destruction, we will face it well-pressed and wrinkle free!

  8. Bob Says:

    Very Tetsujin 28.

  9. jeremy Says:

    I for one welcome our new iron overloards.