Ghosts of Fashion

Invitation a la danse by Solve Sundsbo. More at foto_decadent.

One of my problems with runway shows is that they’re often too sterile; there’s not enough of a story being told. You know what to expect; some dance music, some walking, some turning, some clapping. I wish that runway shows were structured more like plays; heroes and villains, gags and surprises. So I commend the fashion world’s recent efforts to incorporate more technology and atmosphere into their runways, like McQueen’s famous Kate Moss ghost two years ago and more recently, Diesel’s flying jellyfish fashion show.

L: McQueen’s famous McQueen “hologram”. R: Target’s ghost bride.

Even though the prolific “holographic technology” fashion spectacles of the past two years actually rely on a technique that’s been around for almost 150 years, the effect is still as fragile and ethereal as ever. The great potential of combining this type of projection with CGI effects is already apparent. I’d love to see some of those techniques used for something more interesting than Target’s goofy effort, however. Can you imagine what Torture Garden would do? I’d also love to see this effect in concert. I’d do anything to see a transparent Liz belt out Song to the Siren in this manner.

8 Responses to “Ghosts of Fashion”

  1. Zoetica Says:

    Beautiful – the Solve Sundsbo images remind me of Butoh theater under water.

  2. Lauren Says: This is also a tech thing I found that was beautiful on the runway. I remember going through photos like WOW.

    I love the Kate one too.

  3. q gauti Says:

    speaking of runways less ordinary, something covered in a previous article although never shown in full.

  4. Lolla Says:

    Oh, I love the Knife remix, Diesel is using.

    I wish I had funds to do a great show….one day….:)

  5. Mer Says:

    McQueen’s the King. I wanted to wash his feet with my tears after seeing that holographic ghost.

    That footage of Poell’s submerged/floaty fashion show has got me giggling hysterically right now… I dunno if that’s the reaction he was going for, but kudos to him in any case!

  6. Io Says:

    I’m such a sucker for shots like the first one….maybe it also explains my intense love of jellyfish, despite the fact that I’ve been stung more than once in my life.

  7. Jerem Morrow Says:

    Gorillaz have actually used this tech in concert several times, for Demon Days.

  8. Erica!!! Says:

    ug. Target’s crappy jean genie cover in their little show makes me want to scream.