Let’s Be Ubercoolische And Move To Berlin

Parody! It’s frowned upon and revered in equal parts by comedians and comedy enthusiasts worldwide. Ubercoolische was a site that poked light-hearted fun at a few real-life electronic musicians, the popularity of Berlin-bound migration and over-use of the word “minimal”. It was sparked by this amusing Metrotimes article about the Berlin scene which I suggest you read before proceeding.

Picture by Wouter Smit

The cast of Ubercoolische is as follows: Richie Hawtin a.k.a. Plastikman, Ricardo Villalobos of multiple minimal techno projects, and Magda – DJ whose MySpace name is, yes, Minimagda. Whether you’re in the electronic scene or not, surely you’ll appreciate the hilarity of this once-meme. While ubercoolische.com is down these days achrive.org comes through once again. Though their server appears a bit spotty you can read all of the installments here. And if you really love it, T-shirts are still available.

9 Responses to “Let’s Be Ubercoolische And Move To Berlin”

  1. the daniel Says:

    This blog post is so philosophical. Isn’t it wonderfully minimal how we are all creating our own reality on this dystopian urban internet?

  2. Zoetica Says:

    Thank you, Daniel. It’s like the philosophy just comes through us and our community of minds.

  3. Nadya Says:

    “Milieu of reduction and regeneration!” Yeah!!
    I love that stuff. Great find. :)

  4. Shay Says:

    hehe, it’s FUNNY because it’s TRUE.

    I know so many expat Berliner microheads, it boggles the mind.

  5. Nadya Says:

    MAGDA MAKE THE TEA! Was curious what they thought about it… Magda did this interview with Sonic Revolt:

    Sound Revolt: Have you seen those t-shirts saying “Magda make the tea”? How did it all started?

    Magda: How can I not see them? People wear them everywhere I go! There’s a guy from Detroit who came and did an article about what’s happening with Rich and Berlin. But the way he wrote his article was… like not about us at all. This “swanky apartment” and “minimal restaurants” – it’s ridiculous. He focused on those things instead of writing about what’s really going on. But I don’t think he did it intentionally. If I read this article I’d think like “God, what the fucking losers they are!” but press is really like that a lot. I knew that something was going to happen. And happened this Ubercoolische site (www.ubercoolische.com – SR). Well… it is totally fucked up and at the same time very funny. But I couldn’t figure out whether these guys really were serious and hated us, and we obviously were curious who did it. And then turned out they booked me, so they really like what we do. Anyway, I’m getting e-mails from all over the world “have you seen this?” I didn’t really read the whole thing but I guess I’m the tea maker, like servant. I met those guys from Ubercoolische in London and they’re really nice. All the money they make out of selling those t-shirts goes to charity. At least it’s what they say [laughs].

    Sound Revolt: I saw a picture with you holding a kettle. This was before or after?

    Magda: This was after, of course. This was in Belgium and there was a guy who brought a kettle to the DJ booth.

  6. Tequila Says:

    Richie: Yes, she showed up WITHOUT A SCARF!

    Berlin Scarf Seller: AAAAAAAAAAAAAAAAAAAAAAAAAAGGGH [Berlin Scarf Seller has a heart attack and falls down dead]

    Richie, Ricardo and Luciano: Hurrah free scarves!!!!

    How is this not still alive? Not overly familiar with the music genre depicted but damn that site is hilarious. Many thanks for the find…

  7. Zoetica Says:

    Tequila – I suppose it was hard to keep the same joke going forever? I just wish they’d kept the site up for posterity, though.

    Nadya – I read Magda interview before posting, and after accessing it still think that while the Metrotimes article was an exaggeration it held a healthy dollop of truth! Funny, funny troooth. I love that the creators were fans and seeing Richie Hawtin is actually wearing the “Magda Make The Tea” T-shirt, in addition to the Magda teapot pic.

  8. benperry.net » Community of Controlled Madness Says:

    […] (”love letter to alternative culture”) digs up an internet relic from 2004! — a satirical piss-take of techno musicians who move to Berlin […]

  9. End of the Decade: Charles Siegling. >> Música Electrónica MedellinStyle | Live Sets, Cultura electrónica bajo TU poder. Says:

    […] too many uber-famous electronic artists do not even compose their own music, they just put their name on somebody […]