Photographer Chad Michael Ward is known for his visceral photos of haunted hospitals, evil girls with eyepatches and scary priests. Yet somehow, whenever he photographs Mother of London clothing, a completely different side of Chad emerges. All his Mother of London images are delicate and nostalgic, reminiscent in a way of of Paulo Roversi. Ward’s ethereal fashion sensibilities emerged strongly in his first Mother of London collaboration, a portrait of Chinagirl Lily, and appear again in this recent set with the stunning Bad Charlotte.

And yeah, the legendary neck corset in the picture above has made its rounds. I, for one, am never tired of seeing it! That piece manages to look like a completely different garment through every photographer’s lens. Here was my take on it, and here is Allan Amato’s. But this new shoot is not just about the older clothing; there is also a brand-new dress – revealed for the first time on Coilhouse! Behold – and beware of boobies after the jump.