Announcing the 2010 Coilhouse Magazine Media Kit

Download the media kit here!

After weeks of streamlining, updating, researching and grooming, our media kit is finally done. We’re so proud of it, comrades! It might seem a little strange to get the warm fuzzies over something intended for cold, hard commerce, but we feel that this is a respectful and elegant representation of Coilhouse and its readers. We’re excited. Especially when we think back to 2007 and realize just how far this good ship has traveled. For those interested in learning more about advertising in Issue 05, as well as in future issues, the 2010 Coilhouse Media Kit is available for download here. In addition to that reveal, we have three more bits of very interesting information to share:

  1. Our biggest news is that we’re dropping the magazine’s price to $12.99 in stores. We’re doing this to give back to all the readers who’ve supported us through the years, and for everyone who wishes the magazine was slightly more affordable. The quality of the magazine (number of pages, paper stock) will remain the same. In fact, the overall quality of Issue #05 is going up, as we’ll be trying out a dazzling special effect on the cover, and including a large fold-out poster inside. For the time being, the mag will remain at $15 in our online shop and will include a special surprise (to be divulged at a later date), for those readers who buy directly from us. We’re committed to making the magazine more affordable both in stores and on the web, but we need to take it one step at a time. This is the first step.
  2. We’re more than tripling our distribution in Barnes & Noble stores across the country. It will be in more stores than ever before! A list of locations will be posted. In addition, Issue 05 has been accepted into the Barnes & Noble Endcap Display Case – you know, the one that you see when you first walk into the magazine aisle, under the heading “Featured Titles” or “Just Arrived.” Issue 05 will be there for four whole weeks. This is a huge win for us, as we hope that we’ll be able to introduce more readers to Coilhouse than ever. Especially with such an intense cover, which we can’t wait to reveal to you. Eeee! We’re sitting on our hands to keep from spilling the beans. Soon. SOON.
  3. Issue 05 will be appear in more independently-owned shops than ever before. We just got picked for distribution by Last Gasp, a respected distributor of all things alt, who recently celebrated their 40th birthday. They’re amazing. In addition to its history of publishing underground comix, Last Gasp is known for distributing items such as the RE/Search books, the Gothic & Lolita Bible, Hi-Fructose, Fantagraphics titles, and a lot of other more obscure counter-culture stuff. They can get us into a lot of cool mom and pop shops that other distributors don’t have access to.

Issue 05 will have more reach than any issue we’ve ever done, and it’s our most ambitious, colorful output to date. It’s so hard to keep the content of this issue under our hats! We’re sitting on our hands again. But there’s some beautiful stuff. You already know about the Neil Gaiman & Amanda Palmer piece, and some of you may have heard online whispers of Chet Zar and Zoë Keating and Gibbous Fashions and Crabapple illustrations… babies, that’s barely the tip of the iceberg. Just you wait.

For small businesses looking to advertise in Coilhouse, this is the issue. We considered putting that sentence in flashing, grunting, neon porno marquee lights for emphasis, but we are classy ladies. (Besides, we couldn’t figure out the HTML coding.) If you’ve been on the fence about taking out an ad, please note that this is probably the best issue to start. With the lower cover price, more people who haven’t heard of the magazine will be inclined to buy it. Combine that with special display promotion at Barnes & Noble, and it’s a guarantee that more folks will be picking up and leafing though it than our previous issues, which were often relegated to the back shelves of periodical purgatory.

We’d much, much, muchly much rather survive with the help of small independent businesses than large corporate sponsors. We cannot overstate that. Which is why we’ve kept the Small-Business Ad Format rates the same as they were before. It’s still possible to advertise in Coilhouse for as low as $99 per issue. We’ve hired a kick-ass Ad Manager, longtime Coilhouse reader Samantha Chin-Wolner, to help small businesses get their ads squared away. Sam will assist you with every step of the process, and she’s a total sweetheart.

For those interested, please contact Samantha for details.

For everyone else, thank you, as always, for your support and kinship on this journey. We remain gratefully and giddily yours. Up, up and away we go!

A sneak peek at some original artwork by Greg Broadmore, created expressly for Coilhouse #05.

21 Responses to “Announcing the 2010 Coilhouse Magazine Media Kit”

  1. zeitzeuge Says:

    Still no Peter Steele. ^^

  2. Nadya Says:

    @zeitzeuge: It’s true, we did not write an obit for him here. But Zo did post this, if it’s any consolation:

  3. Mer Says:

    Was never even remotely a Type O Negative fan, so it would be insincere for me to personally write that obit, but I’m sorry for your loss, zeitzeuge.

  4. V Says:

    Gorgeous! I only wish the magazine was available here!

  5. Mer Says:

    Hi, V. Here’s the thing– even when the mag is available in distant foreign lands, there tends to be a pretty extreme markup. It’s just the way it goes, sadly. We’re not like National Geographic or Dan Brown… too small a run to avoid rare import pricing. In the end, it’s often cheaper to order directly from the site, even if stores nearby DO carry Coilhouse.

    If you can afford the added shipping cost, that’s what I’d suggest. If not, please accept our apologies. We really do wish we had the kind of reach and size to accommodate all of our international readers. But we’re still very wee.

  6. Persefone Says:

    Hmm maybe now I can have my issue.
    I live in a distant land in the middle of the world and everytime I tried to buy from the site, the issues were sold out, sad sad… I am curious about the magazine´s content, I hope I wish I had more lucky next time.
    Até mais!

  7. Tequila Says:

    Aw, I don’t want to wait! I want Issue The Fifth NOW! I sounds quite fantastic really. A special surprise you say? *fingers crossed it’s an official Coilhouse swizzle stick*

  8. Larissa Says:

    Your hard work and commitment to your vision is really inspiring, ladies. Congratulations on your achievements. I am looking forward to issue 5!

  9. Skott Says:

    Well done! Very excited about the “triple B&N” coverage…I work at the aforementioned bookselling mammoth, and have been telling anyone who would listen about this site & the print edition for some time. Unfortunately, it’s never been carried at my store. Rest assured I will redouble my pimping efforts.

  10. Nadya Says:

    Skott, which location are you at? I have a spreadsheet of the B&N stores that this one will be in. I can tell you if it’s going to be in your store right now!

  11. Kambriel Says:

    I just want to say how much the Coilhouse ladies rock for making sure to include a way for smaller/independent businesses to advertise within its pages for such a reasonable amount ~ and in an aesthetically pleasing format no less.

    May you never cease to find new treasures!

  12. Skott Says:

    Store #2046 – Camp Hill, PA

  13. Nadya Says:

    @Skott: Yep, you’re on the list! Looks like we’ll be sending 8-10 copies to your location.

  14. rose Says:

    the post is absolutely worth it!!!

  15. erin Says:

    I’m all the way in Australia, I really hope/wish we would get stuff like Coilhouse here. Do you know if there are any Australian stores that carry it?

  16. Zoetica Says:

    Erin, there are! You can get Coilhouse in Australia from Wildilocks, and the Borders stores on this list. You’ll want to scroll all the way to the bottom and ignore the Illinois part of the address, that’s the shipping port’s location. However, that’s info for issue 04. We should be posting an updated list of stores soon.

  17. Jamie Says:

    Ooooh this is so exciting!

  18. Disposable Darling » Blog Archive » A plug for Coilhouse Magazine Says:

    […] really excited for Issue 5 of Coilhouse to come out, from what they’ve described of it! Coilhouse is awesome, if you don’t already read […]

  19. Stephanya Says:

    Hullo, dear ladies! I work at a fantastic independent bookstore in Austin (and yes, Angeliska is a friend of mine :) ) and I think the Coilhouse magazine would be a lovely fit in our store. Who do I talk to about distribution?

  20. erin Says:

    Ooh, thankyou Zo!

  21. R. Says:

    *late to the party* All this awesome is awesome.