Lady Gaga For The Typeface Set
When I went to art school you could always tell the graphic design majors. They were always the well-dressed, well-groomed ladies and gentleman. Their clothes were unwrinkled and unstained; devoid of paint, charcoal, or bodily fluids. They had it together. It was only upon speaking with them that one was made aware that they had not slept in days, spending every waking moment creating a book of fonts that, they assured you were all quite different, despite what your eyes may tell you, Philistine.
Needless to say they were not the sort that would associate with a ne’er-do-well cartooning major like myself. These people had goals; they were going to get jobs, jobs that actually pertained to their field of study. They would be the ones who would pick the typeface for the books I read and insisted upon the inclusion of a short biography of said typeface near the back so that I would know just how this amazing evolution of the printed word came to be. They would lay out the magazine and brochures. They would make actual money. They would be able to eat on a regular basis. They may as well have been aliens.
It is for you, then, that I link this video. You will understand that this is no simple parody of Lady Gaga’s “Pokerface”, a performer who is a parody already, thereby making this only a part of a Moebius strip of parodies. No, this is truly a love letter to the subtle, almost mythical realm of typeface; a realm whose various shades are so subtle that only the true master can decipher the alchemy involved. It is a fabulous ode to mean lines and baselines, descenders and ascenders, serifs and the lack thereof; replete with bow-ties and beards.
To the rest of you I apologize for the graphic design and Gaga, but not for the beards and bow-ties.
via Bioephemera
December 3rd, 2009 at 11:24 am
Best thing to happen to the internet since the invention of cats.
December 3rd, 2009 at 1:13 pm
Oh wow, that was amazing.
December 3rd, 2009 at 1:53 pm
Amazing. Wow.
December 3rd, 2009 at 6:26 pm
This is the most gloriously nerdy thing I’ve seen in ages. I’m dying over here. BRAVO.
December 3rd, 2009 at 6:57 pm
I was feeling that if I heard Lady Gaga’s name one more time I’d gag but in this case I am able to hold my reflexes.
December 3rd, 2009 at 6:57 pm
Well plaid, sung, and, by Jove, danced. My hat’s off to you.
December 3rd, 2009 at 11:01 pm
This is fantastic. “I thought about Futura but the n-space was too wide” !!! Or something. I don’t know enough about typography to catch all of their references.
…
Lady Gaga is also fantastic. (Am I allowed to keep reading Coilhouse if I think that?)
December 4th, 2009 at 3:20 am
That was fairly excellent
December 4th, 2009 at 7:49 am
Splendidly nerdy, sexy and hilarious. You lads just made my day, and my life thus far, complete. Huzzah!
December 4th, 2009 at 8:30 am
total graphical geekout. I love it! I was a graphics major..and one of them looks like a guy from one of my classes..creepy..but an awsome vid. Thank you
December 4th, 2009 at 11:45 am
Thank you for that. Bowties have never looked so good. I am off to inflict this on all my friends.
December 4th, 2009 at 3:10 pm
Best thing to happen to the Internet since tubes.
December 4th, 2009 at 8:09 pm
Best thing to happen to the internet since cheezburgers.
December 6th, 2009 at 10:15 am
Aw, man! I use this font for almost everything, but now I’ll have to find something new or run the risk of being considered a design hipster.
Or maybe the fact that I knew which font they were talking about is proof enough.
December 6th, 2009 at 2:32 pm
I’m shocked that no one has pointed out the incorrect pronunciation – it’s NOY-tra” rather than “NEW-tra”
Kind of disappointing for supposed type geeks…
December 6th, 2009 at 2:48 pm
LOVE!!!
December 7th, 2009 at 8:44 am
GENIUS.
December 7th, 2009 at 9:58 am
type god – If you go to the YouTube page and read the description for the vid they admit to mispronouncing the name.
December 7th, 2009 at 1:01 pm
hahaha. That was awesome. Typophiles, unite!
December 10th, 2009 at 1:48 pm
OMG screw the goths. I’d like a nerd please.