“I had some kind of epiphany about not chasing something in the above-ground world. Something happened in me that I no longer wanted to be in a band that wanted to be famous and go on tour. I just wanted to do something that was ours. I guess it was firmly planting myself in the underground, not after some kind of success that my parents would like.
…In the olden days of New York they had bands and dancing. Dancing and performers of every kind — spoken word, circus, whatever — in the same venue. Places like the Mud Club or Danceteria had a lot of different spaces and a lot of different installations and all kinds of different people went.
And then this weird thing happened when it suddenly became all giant discos and little rock bars. And those people never went to the same place anymore. It seemed like when we started doing Rubulad that people really wanted to be in the same space. They wanted to watch a band and go dance. And be happy.”
~Sari Rubinstein, co-founder of Rubulad, interviewed by Nonsense NYC
Photo via the Essentialist.
Oh, loves. We cover a lot of micropatronage drives on da ‘Haus, but the Rubulad Kickstarter project is especially near and dear. They have been an indescribably huge inspiration to many, many people involved with Coilhouse.
What is Rubulad? Back in 1993, two lovely souls named Sari Rubinstein and Chris Thomas took out a lease on a 5,000 square foot basement in south Williamsburg. Maybe a dozen other people got in on that initial deal, mostly artists and musicians in need of a cheap communal space where they could spread out and work. They all started building up and decorating the space communally. Soon, it became a fun, subterranean hang-out location that drew all sorts of kindred spirits together for dinners, readings, rehearsals, etc.
After a while, Sari, Chris, and their cohorts started throwing parties to cover each month’s rent. Over the course of the next few years, Rubulad (cleverly named with touch-tone letters that corresponded to the space’s phone number)’s space began to evolve, to literally bloom (with vibrant paper flowers, glittering murals, rope vines, colored glass, paper mache sculptures), and the parties developed into these elaborately themed bohemian blow-outs. They. Are. Fucking. AMAZING. For seventeen years now…
(Hang on, let’s take a moment. Seventeen. YEARS.
…Rubulad has been instrumental in planning and throwing all kinds of events. They’ve already had to move their main warehouse space twice, but their warm, inviting DIY ethic has never faltered or changed; it’s only grown stronger.