Coilhouse Small Business Advertising Program

Many of you have asked if Coilhouse Magazine would ever open up its doors to small, independent advertisers. Up until this point, we’ve only been able to offer full-page ads to larger companies like Fluevog and Dr. Martens, and very successful indie outfits such as Plastik Wrap and Wildilocks, making it difficult for smaller advertisers (Etsy sellers, comic publishers, music labels, etc.) to reach our audience.

We heard your requests, and we’re excited to present a new way for small businesses to advertise in Coilhouse: a stylish, NotCot-inspired format, similar to what you see above (see it in high-res PDF here). The idea is simple: each advertiser gets one photo, one title, one URL, and a couple of lines of description text. You don’t need to have any graphic design skills, and your business will be presented attractively within our pages.

Print advertising can get pretty expensive. A one-time, full-page ad in Nylon cost $21,638 in 2008. A similar page in Inked will cost you $14,323. Although a full page in Coilhouse is very affordable by comparison (at $1,500), it’s still outside the reach of many smaller businesses, who are oftentimes the most relevant to our audience. It is for you guys that we created this new format, which runs $99-149 per issue, per spot.

We’re offering this new format as of Issue 03, and the closing date for accepting ads is Friday, June 12th. If you’re interested, please drop us a line. Ads will be accepted on a first-come, first-serve basis, and spots are limited.

After the jump, a FAQ regarding this new format.

Who can advertise?
Anyone. Bands, record labels, crafters and artists. Jewelry designers, photographers who sell prints of their work, soapmakers, letterpress printers, vinyl toy designers, authors, needlecrafters, vintage upcyclers.

Can I get some stats?
Of course! Magazine distribution info, circulation, stats and other information can be found in our media kit, which we will send to you once you contact us.

What should I put in my email when I contact you?
Describe your business. Include title, URL, a selection of photos and a short, catchy description. Let us know if you’re interested in advertising in Issue 03, or later issues.

How does the pricing work?
If you commit to advertising in one issue, a square costs $149. If you commit to two issues in a row (Issue 04, Issue 05), the rate drops to $129 per issue. For three issues, the rate is $119. And if you commit to 4 or more issues, the rate goes down to $99. If you’re taking advantage of the multiple rate, you have to pay for at least two issues in advance. We will trust you to honor your commitment and pay for subsequent issues at a later date if you commit to 3, 4 or more.

Do I get a free advertiser’s copy?
You sure do! Technically, this drops your ad rate down to around $79-$129, assuming you were planning on buying a copy anyway, and live in the states.

How does payment work?
Payment has to be made in full before the closing date (in this case, June 12th). We accept PayPal.

Who handles the graphic design?
We do. All you have to do is send us your image and text, and we’ll send you back your ad square for approval.

Can I get some guidance when choosing my image and writing copy?
Absolutely. One of the Coilhouse editors will be working with you to advise on best practices, should you need help. You’ll be able to preview the final ad before it goes to print.

What image format do you accept?
Preferred format is JPGs and TIFs in the largest file size you have. If there’s an issue with image quality, we will let you know.

How long can my description be?
One or two short, impactful sentences should do the trick. The limit is 130 characters, about the same as a Twitter update. For examples of what you could write, see this high-res PDF of a sample ad page.

I’m not an advertiser, but a reader. Since you’re developing this new ad initiative, does this mean that the magazine will go down in price?
One of our long-term goals is making the magazine more affordable to readers around the world. However, even if we got lucky and accepted 10 full-page ads and 48 of these little ads into our next issue, it still wouldn’t equal the amount it takes to do one print run of an issue Coilhouse at its current quality. While we hope that eventually we’ll be successful enough to have the means to make the magazine more affordable, these things take time for an independent magazine – sometimes, it takes years.

Who is featured in your mockup?
Good question! Starting from the top and going row-by-row: Cyberoptix, Von Claret Couture, HMS Latex, Lochers, Louise Black, Miasmah Records, Mother of London, Scarlett Takes Manhattan by Molly Crabapple, Stuntkid, Topsy Turvy Design, and Folded Pigs.

Who designed your ad grid?
That would be the awesomely talented Nubby Twiglet. Thanks, Nubby!

Don’t hesitate to drop us a line with further questions. We lookforward to hearing from you!

11 Responses to “Coilhouse Small Business Advertising Program”

  1. jessu Says:

    I really like this format! As a consumer, I can definetly say that I would look up a business on the web from an ad of this style. I like how they’re all on one page- it makes a nice reference point for any future shopping endeavors.

    thumbs up from this reader.

  2. Nadya Says:

    Jessu, thank you!

    Honestly, our biggest problem with offering up small ads before was because we couldn’t think of the right way to present them. We didn’t think it would look good to have too many ads designed in completely different ways crammed together into one page.

    So with this format, we really wanted to break through the clutter and do something that readers would find aesthetically pleasing and eye-catching. It’s inspired in part by NotCot, and in part by some print ads that Etsy does in Bust, Craft and Readymade. Nubby did an amazing job on it.

  3. Shay Says:

    Excellent format! This looks brilliant, and I’m all for giving the little guys a chance. Looking forward ot some interesting adverts! :o)

  4. Tequila Says:

    I agree with what jessu said about it being a nice reference point. Makes it easy to go back or readily look for key info needed.

    Plus design wise it has that nice mix of being paid for ad space yet still “featured” in a way…unlike some mags I won’t mention that do it so poorly it comes off as pretty crass and distracting to actual articles and features…or worse just pure noise easily ignored.

  5. choklit Says:

    Thank you! This is fabulous news for a teensy business proprietress like me!

    *runs off to write email*

  6. Skerror Says:

    Mad props…this is really an ace move!

  7. Coilhouse Magazine, Small Business Advertising Program Says:

    […] But Coilhouse, an amazing and well produced magazine, has an offer for projects on a budget: Coilhouse Small Business Advertising Program The idea is simple: each advertiser gets one photo, one title, one URL, and a couple of lines of […]

  8. Decisions, decisions | Crossed Genres Says:

    […] of advertising, Coilhouse magazine is offering small-business ad space! I so wish we could afford it, both for the potential publicity and to support them since they make […]

  9. Kale Kip Says:

    Coilhouse, I bow to your skill and dedication. This is yet another display of editorial genius.

  10. ladyCommissar Says:

    I soooo want to get Blue Anchor in this, but since my busy butt tuned in too late, theres no way I can afford even one issue’s worth of a spot, by this Friday, even though I would sign up for at least 4 in a heartbeat. This is when the REALLY small business hangs her head in temporary defeat. Ack!

  11. Myke Amend Says:

    Will this offer, or a similar one again be available for coming issues?

    Beth and I are looking towards investing in a run of print ads in the coming month, and Coilhouse, of course, is at the very top of or list.

    We’d prefer to go for larger ads, but it would be nice to have this plan to fall back on.