Weekly Ad Uncoiling: Which Visual is Wronger?

Advertising copywriters and art directors are always looking for the never-before-seen visual twist to sell a product; it’s what we live for (well that, and the gifts/ass-sucking of media reps). But sometimes, in the holy quest to be Cannes Gold Lion original, ad creatives shutdown their left cerebral hemisphere and lose their fucking minds.

It’s easy to follow the creative brief thought process here: “Toilet Duck gets your shitter so clean…it (blankity blank blank blank).” It’s a perfectly acceptable toilet cleaner strategy. However, showing a woman using a hopper to wash her face is not an acceptable dramatization—I don’t care how long or bristly her toilet brush is. This image (click here for closer look) has to immediately turn off a large portion of potential buyers, yes? At best, she is getting harsh chemical residue in her eyes/mouth/nose. At worst… Now, I’d personally have no problem washing my face in my toilet, if I had no other choice. But remember, I’m obsessed with commodes

This ad (click here for closer look), via Colombia, is…bizarre. It’s for Nutrecan senior dog food. And that is a blow-up sex dog doll, complete with blowjob mouth. I really don’t need/want to see the rear view. You can kinda feel your way to wtf the ad agency was thinking here: the sex dog doll is for “adult” dogs only, as is this dog food. But, throwing some logic into the dog pound for a sec, canines wouldn’t be interested in a sex dog doll. Only humans (and primates) stick their willies into plastic holes. Plus…why are you attempting to sell dog food with a SEX DOG DOLL? OK. So, which visual is wronger? Tell me, Coilhousers!

Limited-Edition Issue 01: Going, Going, Gone…

Just a quick courtesy announcement to let you guys know that there are only 45 copies (out of 1,000) left of the limited edition Issue 01. So for any stragglers who wanted to order Issue 01 but put it off, now is your chance. We will be selling them until midnight on Friday, after which point the magazine will not be available on the site until Issue 02. We may eventually get some of the non-limited Issue 01’s back issues in stock, but it probably won’t happen for awhile.

We actually didn’t predict that this would happen. Everyone is saying that the odds of a new magazine (or an existing one, for that matter) surviving in the current economy are very bleak, you guys, above all else, have made it possible. Thank you.

Additionally, we would like to request that any customers who ordered the magazine more than 5-10 days ago and have not yet received it to please email us this week. If you ordered it that long ago and didn’t receive it, there was a problem, and we want to get you sorted out! Please let us know sooner rather than later, so that we can ensure that everyone gets their copy.

Stay tuned for news on Issue 02!

UPDATE: aaaaand, they’re gone. Thank you all!

Dziga Vertov’s Truth Machine

When the dust settled from the October Revolution in 1917, diagnosis there was a brief, shining period of uninhibited artistic experimentation in Russia. Before the authorities clamped down on such “decadent” behavior, Russian artists in the 1920s explored communist ideals with more sincerity, hope and optimism than probably at any other time in history in every medium, from architecture to graphic design. In the realm of film, this exploration manifested itself as Kino-Eye, or camera eye. Devotees of this filmmaking style believed that the camera should be used to record the truth of Soviet life without the aid of screenplays, actors, makeup or sets. “I am kino-eye, I am mechanical eye,” wrote Dziga Vertov in the Kino Eye Manifesto in 1923. “I, a machine, show you the world as only I can see it.” The crowning achievement of the movement was the 1929 film Man with a Movie Camera, made by Dziga Vertov (a name that translates to “Spinning Top”) and his brother, Boris Kaufman. The film presents the day in the life of a Soviet city from morning until night, with citizens “at work and at play, and interacting with the machinery of modern life.”  The below is Part 6 of Man with a Movie Camera, one of the most dynamic sequences in the film (the entire film is behind the cut). Best if watched with speakers on:

Though the original, which premiered at a planetarium in Hanover at an event hosted by Kurt Schwitters (someone get me a time machine, now!), was silent, the director left behind notes for how music for this film should be composed. Dozens of interpretations have emerged over the years; the Biosphere, In the Nursery and Cinematic Orchestra versions are among the most well-known.

Sadly, things didn’t end well for Dziga Vertov in Russia, though they ended better for him than for most people in his position. When Socialist Realism was declared the “official form of art” in 1934, many of his colleagues were ostracized or exiled. Vertov was able to get away with a couple more films in the 30s, but they were edited to conform to the government’s expectations. After his last creative film, Lullaby, in 1937, Vertov worked on editing Soviet newsreels for the rest of his life. Interestingly, his brother Boris was able to move to America and worked with Elia Kazan and Sidney Lumet as a cinematographer. Kazan infamously named many colleagues as communists to McCarthy’s committee, but Vertov’s brother wasn’t one of them. I wonder if the two brothers stayed in touch, and how they felt about their work and how their lives had diverged. Was Vertov a bitter man as a news editor? Not necessarily; a lot of people, even when robbed of their ability to make art, made up excuses and remained devoted to communist ideals to the very end.  And how did his brother Boris Kaufman fare in the paranoid environment of McCarthyism? Who felt that he got the better end of the deal, I wonder?

[via my pops, who now has a blog]

Heavy Metal East: “Music is the weapon of the future”


Moe Hamzeh of The Kordz during the Cedar Revolution, photo by Lynsey Addario

In 2007, the documentary Heavy Metal in Baghdad chronicled the trials of Acrassicauda, dubbed “Iraq’s only heavy metal band.” No doubt many did a double take at trying to reconcile visions of headbangers with environs like Iraq or Lebanon.

Part of that surprise comes from the tremendous heaping pile of bullshit out there about the Middle East. This is, in mass-media world, the land of They. Here is one teeming mass of zealots, driven as by incomprehensible creeds towards destroying you, dear viewer. Fear! Cower!

This is a lie. Growing from the very real repression and devastation faced in these lands, metal of all varieties is thriving from North Africa to Pakistan. As Moroccan metal founding father Reda Zine proclaimed: “we play heavy metal because our lives are heavy metal.”

The resulting fusion sounds both old and new. Middle Eastern metalheads have gathered in the hundreds of thousands, rivaling the Islamist rallies that induce so much hand-wringing in the West. In defense of the most basic freedoms they’ve had showdowns with dictators and fundamentalists. Sometimes, they win.


Elgar, Pooyan and Fasrshid at the Desert Rock Festival. Photo by Megan Hirons.

In the West, critics and popular imagination have long dismissed metal as unserious, adolescent stuff. Across the ocean, forget it: this is one of the gutsiest musical movements in the world — and they mean every damn word.

DRGBLZ.


Tastee sammich fixinz by Aaron Muszalski.

Yep… definitely had a severe case of the Mondays today. Also, I think I may have suffered a mild stroke. Is it possible for an entire group of people to simultaneously suffer a stroke? Because there really isn’t any other rational explanation for DRGBLZ.com. (Or that phantom smell of burning hot dogs I can’t seem to shake.)


Propaganda by Ariana Osborne.

Tweeting a random, extremely stupid idea born from a typo is, it would seem, the internet equivalent of not covering your mouth as you cough Avian Bird Flu directly into someone’s face. Or in this case, Blimp Macro Flu. (I can haz?)

Seriously, we all temporarily lost our friggin’ minds. We’re talking spontaneous collaborative lollercaust. Our sudden, inexplicable obsession (and regression) would no doubt make for a fascinating study in the viral progression of online memes for some MIT graduate student. Or not.

Hello…


Wrought by Candice Cardasis. Inspired by Dan Curtis Johnson.

I’m sorry, world. I’m so sorry. We’ve put our disease in you, and now you’ll never be free.

If you haz… er, I mean have, DRGBLZ or baLOLoon macros you’d like to submit, please email theremina [at] gmail [dot] com. Kthxbai.

Coilhouse Co-Editors Interviewed by Gala Darling!

Gala Lumière Darling:

I believe in being enthusiastic & passionate, & thinking big. I believe in turning the music up loud. I believe in celebrating every day, & getting dressed up for the occasion. I love life. I’m a candy-haired gangster with big plans.

We love Gala Darling. She’s a go-getting, effervescent font of optimism, practicality, wisdom and whimsy all in one stunning package. Gala’s been a supportive friend of our venture from day one, sending over one of our first (and biggest) bursts of readers when the blog launched back in October of 2007. We three lucky ladies are honored and tickled oh-so-very pink to have been interviewed by the fuchsia-tinted juggernaut about our Big Coilhouse Adventure thus far. Read it here.

Gala, dahling. We could just drown you in kisses and cupcakes. Thank you again.

BTC: Cindy, Bert und der Pekingese von Baskerville

Morning, mein lieblings. Not that it looks much like morning out there, with the streetlamps still on at nearly 7am and a sky as cold and dark as Satan’s bunghole. The only sign of life in the street below my window: two scabby possums going at it atop a mildewed stack of phone books over by the garbage bins. Dunno what drugs they’re on, but I could really use some right about now. Stupid uncontrollable yawning. Stupid irrational mid-November mood slump. Stupid Seasonal Affective Disorder with its stupid, STUPID boohoo abbreviation. How is anyone supposed to take that name seriously, anyway? “Hey boss, sorry about my general nonproductivity, irritability and/or copious drooling… I haz TEH SAD.”


Guten Morgen. We’re German, we’re mod, we’re impassive, and inexplicably, we’ve changed Ozzie’s lyrics to reflect our deep admiration for Arthur Conan Doyle’s masterful mystery story, The Hounds of the Baskerville. PS: Bert took the brown acid. Do not make direct eye contact.

Consider this week’s Better Than Coffee clip a kind of “could be worse” meditation. Judging by their sickly pallor and glazed eyes, phlegmatic-bordering-on-undead “dance moves” and seeming recalcitrance to the sainted spirit of Sabbath, I’m certain that Cindy, Bert and the rest of the Hits a Go Go kids are in far more desperate need of full spectrum light therapy than any of us. (Especially that one ‘luuded up little bitch with the unfortunate Friends-era Jennifer Anniston hairdo. Gah. What a dog!)

No, home-brewed coffee just ain’t cutting it today. If you’ll excuse me, I’m off to catch one of those possums and gnaw the hot, steaming pineal gland right out of its face. Tschüss!

Town in Oregon Elects Genderqueer Mayor

Silverton, Oregon has just elected Stu Rasmussen for another term, making Stu America’s first openly genderqueer mayor. After the harsh disappointment over the passing of Prop 8 this is welcome news. What’s especially wonderful is the support Stu’s town offered during the transition, even though he was first elected as a traditional male.

“Obviously, it was shocking to them,” Stu told Good Morning America “We all kind of went through it together. It was pretty obvious I was making a change, it had to happen in my head. They were ready before I was.”

Good work, Oregon. I feel just a little bit better now.

Weekly Ad Uncoiling: Stayfree fax ad

And you thought those recruitment firm spam faxes were annoying. How’s this for some intrusive ambient advertising? Sancho BBDO in Bogotá, Colombia apparently compiled a large target list of non-menopausal business women, and faxed them this single sheet ad promoting Stayfree’s Ultra-Thin hygienic napkins. “Sally? You got a tampon fax. Where do you want it—your in-box (sorry)?”  Seriously what were these people thinking? Taking into account the maturity level of many “businessmen” I know, I see a lot childish red ink doodles and Dockers® with taped on protection and paper tampon blindfolds and…you get the idea. I guess this stunt does get across the selling point—thinness. But it does it at the risk of unprecedented office humiliation. (image via AdsOfTheWorld)

Someone Else’s Victory: Anti-Gay Legislation Passes

First they ignore you,
then they laugh at you,
then they fight you,
then you win.

-Gandhi

(Thanks for that reminder, Jennifer.)


Frank Capley and his partner Joe Alfano hug as they hold signs during a same sex marriage demonstration October 15, 2007. (Photo by Justin Sullivan/Getty Images)

Twenty-four hours ago, like so many Americans, I was wandering the jubilant streets in a daze. Complete strangers cheered and danced together, wept and embraced. The tension we’d held in our bodies for untold years seemed to flood out through the soles of our feet and into the gutters. It was a historic night for everyone.

But the joyful tears have already evaporated on my cheeks. My heart is still breaking, because at this point, it looks like California’s Prop 8 will pass by a narrow 3-4 point margin. Prop 2 in Florida and Prop 102 in Arizona have been voted in as well. Once again, majority rule has demanded that we inject the most base and despicable kind of bigotry into our constitution.

Don’t get me wrong… those of us who supported Obama’s campaign have many reasons to rejoice right now, and we should. Keep dancing, keep hoping. Please know that I don’t mean to detract from everyone’s happiness today. But the success of three constitutional amendments written explicitly to deny two people who love each other equal rights and recognition under the law is devastating.

Many of you have already seen the footage I posted two weeks ago in Nadya’s Prop 8 thread after being assaulted by a group of Prop 8 demonstrators. Just in case you haven’t, I think it’s worth reposting. Be warned, the screams are deafening. You’ll want to turn the volume down:


The Face of Proposition 8 from Theremina on Vimeo.
Read my full account of the incident here, if you like. I’ll freely admit my bias, but this is not agitprop. Rest assured, their behavior was just as horrific in person.

In the weeks leading up to last night’s election, in my experience and that of millions more activists across the country, this was the true face of Proposition 8. If you can watch it and still insist there’s nothing inherently cruel, disturbing or divisive about the underlying motivations to ban same-sex marriage, forgive me, but I’m not open to discussing the matter further with you. It would be pointless. How could I ever reach affable agreement with anyone who insists on relegating gay Americans to second class citizenship?

Silver lining: the main reason supporters of a ban on same-sex marriage are kicking up such a row is that on some level, they realize they’re a dying breed. That sooner than later, this kind of litigation won’t be any more acceptable than the irrational mob rule endured by other minority groups in the past.

Traditionally and historically, the institution of marriage has been more about security and property than religion, or even love itself. Ironically –given the rage and denial of so many people who claim to follow the teachings of a loving and compassionate Christ– I dare say marriage is never more purely about acknowledging love than in this context. I know that if she were alive today, Mildred Loving would agree. Because keeping folks “separate but equal” never results in equality.